Promoting the
Susan B. Anthony Dollar
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THE
SUSAN B. ANTHONY
DOLLAR PRESS KIT
FRONT COVER
OF THE SBA
DOLLAR PRESS KIT
In 1979, prior to the
release of the Anthony Dollar on July 2nd, the U. S. Mint
released a press kit to media outlets. Many items were
included in the press kit (too many to picture here).
Among them are: A press release statement; Biography of
Ms. Anthony; A timeline of SBA coin legistation and
related data; Quotes from several government officials
concerning the new small dollar; A list of benifits of
handling the coin; Project ideas for groups; Photos of
the new coin; Cartoons; and a phamplet promoting the coin
(see below).
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ACTUAL SIZE 3.5" x 8.5"
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In
addition to the press kit above, the U.S. Mint
distributed this pamphlet titled "The Dollar Of The
Future". It was included in the press kit and given
out to the general public separately. Its purpose was to
educate the public on the benefits of using the new
dollar coin. It expounded on excellent arguments as to
why we should use the small size dollar. A few of the
reasons are: it last longer than the paper dollar,
therefore cheaper to produce in the long run; easy to
identify (ironically this being the #1 reason it
ultimately failed); the weight of one dollar coin is
one-third that of four quarters.
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In the private sector, there were several
businesses that promoted the use of the new dollar and at the
same time promoting their business. These businesses included
banks, retail stores, coin dealers, restaurants, and many, many,
more. Here are two examples: 1) Chick-fil-A® distributed the new
dollar in a coin holder with an insert commemorating women's
right to vote. 2) The Anthony Dollar had its official coming out
party in Rochester, NY on July 2, 1979. Several renowned people
attended, including mint director Stella Hackel and Richard
Yeoman of Red Book fame. Rochester's premier department store,
Sibley's®, got into the act by giving away some souvenir
envelopes with a newly minted dollar inside.
Here is
an imaginative way to promote the use of small dollar
coins
instead of "dirty" paper money. This clever
rhyme reads "This
dirty dollar, ripped and stained, is full of germs, no
doubt
* Use the dollar coin instead - it's clean and won't wear
out."
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Here is
a wood that was created to encourage elimination of the
paper dollar and to promote use of the dollar coin. It
was
created and distributed by Leon Reino of New Jersey.
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DECAL FOR USE ON A VENDING MACHINES
- CIRCA 1979
While many were doing there part to promote the
new Anthony Dollar, there were others that weren't so
enthusiastic. This is a decal that was used on some vending
machines to inform potential consumers that their "New
Dollar Coin" wasn't welcome there.
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Even Mad
Magazine (June 1980, Issue #215) got their digs in on the
unpopularity of the Anthony Dollar. On their well known
Mad Fold-In page (left) they remark "There are many
things on this earth that never should have come into
being in the first place. One such thing is with us now,
and anyone who has come in contact with it hopes it will
soon disappear." They then ask "What specie
would we all like to see become extinct?" The page
is folded in (right) and the answer, "The Susan B.
Anthony Dollar", is revealed.
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